'Dream Team' to lead bowls renaissance

Lawn Bowls, the iconic game contested on sport’s most level playing field with its roots firmly entrenched in the times of Merry Olde England, the Spanish Armada and swashbuckling British sea captain Sir Francis Drake, is to undergo a facelift in the near future.

England-based John Bell, president of World Bowls, the sport’s global governing body, has recruited a team of bowls-orientated experts with specific talents who can drive the aims of this Joint Working Party, or ‘Dream Team’ as some people have branded it.

‘It’s an extension of our determination to grow the World Bowls brand, to raise the profile of lawn bowls, and to gain maximum possible exposure from our media and marketing potential,’ Mr Bell said at the announcement.

‘This enterprise sets out to identify and develop effective practices, initiatives and actions that will enhance the image and profile of bowls; offer an effective and consistent approach to marketing and promotion of bowls across the globe; make bowls more attractive to potential participants, sponsors and media; and facilitate effective ‘best practices’ by key stakeholders to provide a universally more consistent and stronger approach to improving the profile.’

The ‘dream team’ comprises John Bell, chairman (World Bowls president), Anna Mees (Bowls Canada), Adriana Sandoval (Bowls USA), Neil Dalrymple (Bowls Australia), Phil Jones (Bowls Oceania), Heron Lau (Hong Kong) and John McGuinness (Bowls England).

‘Hats off to Australia,’ Mr Bell continued, ‘the world’s largest bowls community, for being a tower of strength in the formation. We have joined forces in the project which will include the advantages of a full-blown marketing and consultative program Bowls Australia is undertaking, for a minimal investment.’



World Bowls president John Bell.

March 19


World Bowls Promotional Material Resource Centre – The World Bowls ARC


At World Bowls we are committed to providing resources for all our Member National Authorities.

We know the cost of materials to promote events, facilities and coaching is expensive and so we have developed an online system that allows you to access generic promotional material such as leaflets and posters and PERSONALISE them with your own details.

At the moment we have some trial material loaded but would be delighted to have further suggestions about what kind of material would help you promote the sport. We can then consider uploading a wider range of assets.


To arrange your own log-in to see the system, please complete the form HERE. Our system partners will be in touch and arrange access for you.


You will then receive details for you to send out to all your clubs. The benefits of this development initiative can only be effective if you promote this to your member clubs and associations


The benefits of The World Bowls ARC are many:

  • Easy to use online system

  • A range of growing, relevant and useful promotional material for clubs

  • Material can be personalised and downloaded to be printed at source

  • Access to professional marketing advice

We look forward to you using The World Bowls ARC and seeing the benefits for yourself.




Or if you have any questions please EMAIL US


Many thanks

Gary Smith

Chief Executive

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